DESIGNVISION

Two things happened at once. AI made execution almost free. Metamodernism made sincerity possible again, after twenty years of irony. Between them, most of what design quietly agreed on stopped being true.

Design Vision is a talk about where design, branding and products are actually heading — what stops working, what starts to matter, and what a practice has to become to survive the shift. Not predictions. A working position, from someone still making things.

WHAT WE COVER

1. 01AI as material, not a threat — what craft means when execution costs nothing
2. 02Metamodern — sincerity after irony, and why brands suddenly feel different
3. 03Branding — distinctiveness as the last advantage nobody can copy
4. 04Products — taste and judgment as the scarce resource
5. 05Practice — how to work, learn and stay worth hiring